Terms of Use

These Terms are the agreement between you (the "User") and [RAZÃO SOCIAL A PREENCHER], a Brazilian company registered under CNPJ [CNPJ A PREENCHER], [ENDEREÇO A PREENCHER] ("we"), for the use of Hookye (the "Service"). By ticking the acceptance box at sign-up or using the Service, you agree to these Terms and to the Privacy Policy. If you don’t agree, don’t use the Service.

1. What the Service is

Hookye is online software (SaaS) for freelancers and small businesses that helps find potential clients from public data (YouTube, Google Maps, businesses’ own websites, and Instagram and TikTok through Apify), suggests messages and replies with artificial intelligence and organizes the sales pipeline (CRM), follow-up reminders and finances. The Service is currently in beta and free.

Hookye does not send messages. It doesn’t send email, WhatsApp, DMs or anything similar on anyone’s behalf, automatically or otherwise. It shows data that is already public and suggests text; you are always the one who decides whether to contact someone, reviews the text and sends it, from your own email, WhatsApp or social account.

2. Account

You must be 18 or older and give true information. You are responsible for keeping your password secret and for everything done in your account. If you suspect unauthorized access, change your password and tell us at contact@usehookye.com.

3. Acceptable use

You may not use the Service to:

• send spam, unsolicited bulk messages without clearly identifying the sender, or misleading or fraudulent messages;
• keep contacting people who asked not to receive more messages (the Service blocks this automatically and you must not get around it);
• any illegal activity, harassment, discrimination, or anything that violates third-party rights;
• violate the YouTube Terms of Service, the Google Maps Platform terms, the terms of Apify, Instagram, TikTok or WhatsApp, or your email provider’s rules;
• send automated or bulk messages over WhatsApp, DM or email, including with third-party tools, using data obtained in the Service;
• copy, export or store outside the Service Google Maps content (name, address, phone, reviews) to build your own database;
• use lead data for any purpose other than offering your own service to them, or sell, publish or pass on that data;
• reverse engineer, copy, resell or sublicense the Service, or try to access other users’ data;
• overload, attack, probe for vulnerabilities without authorization or automate access beyond the functions offered.

We may suspend accounts that violate this section, with notice when possible.

4. Who is responsible for contacting leads

The Service is a tool: it finds public data and suggests text. The decision to contact someone, the final content and the sending are always yours, done outside Hookye, through your own accounts. Therefore:

• For your contacts’ (leads’) data, you are the controller (LGPD art. 5, VI) and we are the processor, handling that data only to provide the Service, following your instructions and within the periods in the Privacy Policy.
• You are responsible for having a legal basis for each contact. For prospecting, the basis is usually legitimate interest (LGPD art. 7, IX), which only applies if you: contact people only to offer a service related to their activity; say who you are and where you found the contact; stop immediately when the person asks; and don’t insist beyond a few follow-ups. For contacts abroad, local laws also apply (for example, GDPR in Europe and CAN-SPAM in the US).
• WhatsApp: Hookye only shows numbers the business has already made public (on its website, Google Maps or bio) and opens the chat in your WhatsApp with the suggested text. Complying with WhatsApp’s policies, which forbid bulk or unsolicited commercial messages, is your responsibility, as is the risk of your number being blocked.
• Instagram and TikTok: searches run on your Apify account, with your token; Hookye doesn’t log in to those networks. Complying with the Instagram, TikTok and Apify terms, including when contacting by DM, is your responsibility.
• Email: you send from your own email. Complying with your provider’s rules (for example, Gmail’s and Yahoo’s rules for bulk senders: one-click unsubscribe, SPF, DKIM and DMARC authentication and a low spam rate) and keeping unsubscribe working is your responsibility. The anyone who replies asking to be left alone is blocked in Hookye; don’t write to them again some other way.
• If someone asks not to be contacted again, mark it in Hookye (the lead is blocked and won’t come back in searches) and don’t use the contact in any other way.

5. Third-party services

The Service uses the YouTube API Services. By using Hookye, you also agree to the YouTube Terms of Service and acknowledge the Google Privacy Policy. Local business searches use Google Maps Platform with your key, subject to the Google Maps Platform terms. Instagram and TikTok searches are run by Apify, with your account: you are an Apify customer and responsible for how you use it, under the Apify terms.Hookye doesn’t log in to Instagram, TikTok or WhatsApp. You use your own API keys (YouTube, Google Maps, Apify, AI providers) and your own email and WhatsApp to talk to leads. Those services are subject to each provider’s terms, and we are not responsible for failures, quota limits, costs, blocks or changes made by them.

6. Plans, payment, refunds and cancellation

During the beta the Service is free and we don’t ask for a card. When paid plans arrive, we will give 30 days’ notice, you only pay if you choose a plan, and these rules apply (detailed in the Refund Policy):

• Plans and prices will be listed on a plans page. Billing is recurring until you cancel.
• Right of withdrawal: on your first subscription, you can withdraw within 7 days and get a full refund (art. 49 of the Brazilian Consumer Protection Code).
• You can cancel at any time in Settings. Access continues until the end of the period already paid, with no penalty.
• Late payment: before any block, we send at least 3 email notices over 15 days. During that period and after it, you can export all your data. The account is only suspended after that period, and the data is kept for another 30 days.
• Price changes are announced 30 days in advance and only apply from the next billing cycle.

7. Availability (SLA)

During the free beta there is no availability guarantee or credit. For paid plans: our goal is to keep the Service available 99% of the time each month, excluding scheduled maintenance announced 48 hours in advance and outages caused by third parties (YouTube, Google Maps, Apify, AI providers, hosting) or force majeure. If a paid plan’s monthly availability falls below the goal, you get a credit on the next monthly fee: 10% below 99%, 25% below 95%. The credit is capped at 25% of the monthly fee, must be requested within 30 days and is the only compensation for unavailability. There is no cash payment or compensation for lost profits.

8. Intellectual property

The software, brand, design and documentation of Hookye are ours. You get a personal, non-exclusive and non-transferable license to use the Service while your account is active. The data and text you put into the Service remain yours.

9. Disclaimer of warranties

The Service is provided "as is". We don’t guarantee sales results, replies from contacts, that the public data collected is correct or up to date, or that the Service works without interruptions or errors. AI-generated text may contain mistakes and must be reviewed by you before sending.

10. Limitation of liability

To the fullest extent permitted by law, our total liability for any claim related to the Service is limited to the amount you paid us in the 12 months before the event. We are not liable for lost profits, lost clients or opportunities, indirect damages, or for third parties blocking your email account, WhatsApp, profiles, API key or domain. These limitations don’t apply in cases of our willful misconduct or gross negligence, or where the law forbids limiting them (for example, consumer rights that can’t be waived).

Because the messages are yours, you are responsible for complaints, fines or lawsuits caused by the contacts you make or by how you use the leads’ data, and you will reimburse us if we are sued because of them, including reasonable defense costs.

11. Termination

You can delete your account at any time in Settings → Your account and your data, which deletes your data. We may close accounts for serious violations of these Terms. Except for fraud or security risk, you get prior notice and time to export your data.

12. Changes

We may update these Terms. Relevant changes are announced by email or in the app at least 15 days in advance. If you keep using the Service after that, the changes apply to you. If you don’t agree, you can cancel at no cost.

13. Governing law and jurisdiction

These Terms are governed by the laws of Brazil. The courts of [CIDADE/UF A PREENCHER], Brazil, are chosen to settle disputes. If you are a consumer, you may choose the courts of your domicile where the law allows. Before any legal action, talk to us at contact@usehookye.com: we try to resolve it within 10 business days.